From our industry-leading standards for sustainable wild-caught seafood and high-quality meat, to our ever-growing list of food ingredients we ban, we take pride in what we do sell and even more in what we don’t. Most important of all, we’re pushing to make those standards higher and higher every day..
Explore Our Standards
All seafood in the Seafood department is Responsibly Farmed or sustainable wild-caught.
Our wild-caught seafood is certified or rated for sustainability, and our farmed seafood is third-party verified Responsibly Farmed.
In our Meat department, you’ll find animal welfare standards for fresh beef, pork, chicken and more.
Traceability to farm. Because better meat is our commitment to you.
Banning 230+ food ingredients storewide is a good standard to live by.
What we sell is as important as what we don’t. That’s why our standards prohibit over 230 preservatives, flavours, colours, sweeteners and other ingredients from all food we sell. Even better, our banned list continues to grow.
Our standard for eggs: beyond cage-free.
All the eggs in our dairy case are better than cage-free.
What goes on your body is as important as what goes in it.
What goes on your body is as important as what goes in it. You don’t have to worry about ingredients like parabens, phthalates and oxybenzone in our beauty and body care products. We’ve banned 180+ ingredients and counting.
Supplements have standards? Ours do.
In our aisles you’ll find high-quality supplements that must be made without 115+ preservatives, flavours, colours and other ingredients.